UK Goods at Your Doorstep: Exploring London’s Fashion and Food in Pakistan
People in Pakistan can now more easily obtain a wide range of things from London thanks to the global trend of online shopping brought about by the growth of digital platforms. Pakistani consumers now have more options because of the convenience of online purchasing, including British groceries and the newest styles. With an emphasis on UK food and beverage products that have found their way into the local market, this article examines the expanding trend of internet shopping from London to Pakistan. The Growth of Internet Shopping in Pakistan and London Pakistan has seen a sharp increase in demand for London-sourced imports in recent years. One of the main causes is the growing demand for and knowledge of high-end goods, which are frequently linked to British companies. Pakistanis may now easily buy products that were previously difficult to get locally thanks to online platforms, which have become the bridge. Direct-to-consumer business methods, third-party retailers, and onlin